Pierre Angulaire had built an outstanding reputation delivering complex construction projects across the UK. Their work spoke for itself and long-standing relationships had fuelled consistent growth.

The problem was that the business people experienced in person, wasn't reflected online. Their positioning lacked clarity, the website undersold the quality of the team and the brand didn't match the calibre of the projects they were delivering.

The KNY approach

Before redesigning the website, we defined the foundations it needed to communicate. We clarified what made Pierre Angulaire different, who they were best placed to work with and how their expertise should be presented.

With that in place, the website became a much simpler exercise. Every page was built around a clear proposition rather than trying to create one as we went.

The outcome

Pierre Angulaire has a brand and website that better reflects the quality of the business behind it. The messaging is clearer, the visual identity is more consistent and the team has a platform they are proud to put in front of clients, partners and prospective hires.

“Laura was fantastic at setting out and guiding our rebrand from the outset. She took a bunch of marketing luddites on the journey from identifying our core business characteristics, voice and values, through to a brand identity that perfectly reflected the business we had grown to become.

Key to the success was Laura's ability to deal with the detail and complexity, allowing us to focus on running the business.”

Howard Metcalf, Pierre Angulaire