SEBA had earned a strong reputation delivering high-quality mechanical and electrical projects across the North. The business had grown through long-term relationships, repeat work and a commitment to doing things properly.

The challenge wasn't capability. It was perception.

The brand no longer reflected the quality of the work, the culture of the business or the ambitions of the leadership team. As SEBA looked to attract new clients, recruit great people and support future growth, it needed an identity that matched the business it had become.

The KNY approach

It didn't start with a logo.

KNY worked closely with the leadership team to define what SEBA should stand for, what made the business different and how it wanted to be recognised in the market.

That strategic foundation shaped everything that followed, from the visual identity and messaging to the website and wider brand assets.

The outcome

SEBA now has a clear and confident brand that reflects the quality of its work and the values of the people behind it.

The business has a stronger platform for growth, a more consistent identity and a clearer story to tell clients, partners and future employees.