Banks Homes had an experienced in-house marketing team and an ambitious pipeline of developments across Yorkshire and the North East.

As the business grew, the team needed additional senior marketing support to help deliver campaigns, strengthen the brand and keep pace with an increasingly busy programme of launches and activity.

KNY approach

Working alongside the Head of Sales & Marketing, KNY became an extension of the in-house team.

From website content and campaign planning to development launches, partnerships and day-to-day marketing support, the focus was on providing strategic input where it was needed while helping the team deliver at pace.

The outcome

Banks Homes gained flexible senior marketing support without expanding the internal team.

Together, we delivered a consistent pipeline of marketing activity that supported new developments, strengthened the brand and gave the team additional capacity during a significant period of growth.