Netprotocol had built a strong reputation over 25 years by doing what mattered most: delivering exceptional technical expertise and building trusted client relationships.

That reputation had driven growth, but marketing was largely centred around referrals and existing networks.

The challenge wasn't credibility. The business had that in abundance. It was creating a more consistent way to communicate what Netprotocol offered, reach new audiences and support the sales team with a stronger marketing presence.

KNY approach

Working as a fractional Head of Marketing, KNY embedded into the business to bring structure, strategy and consistency to marketing activity.

Together, we clarified the messaging, strengthened the digital presence and built a repeatable approach across content, email, campaigns, events and thought leadership.

Rather than chasing activity for the sake of it, the focus was on creating marketing that supported commercial goals and gave the team better tools to engage prospects and clients.

The outcome

Over the course of 2025, Netprotocol moved from relying on a single marketing channel to building visibility across five.

Marketing became a consistent part of the business, supporting sales conversations, strengthening client relationships and helping the team achieve a record year while maintaining the same headcount and client base.